Breadtop
Art Direction
As part of an independent art direction project, I was tasked with crafting a series of postcards for Breadtop. The primary goal was to curate a collection of postcards as a promotional giveaway, strategically reinforcing the brand's essence through a subtle advertising approach. The objective was to prompt consumers to contemplate the brand from an unexpected angle, fostering curiosity and engagement, ultimately compelling them to collect and keep the postcards.