Abso-Barry-Lutely — Laura May

Abso-Barry-Lutely

Strategy

Art Direction

The "Abso-Barry-Lutely" campaign redefines excitement for the 18-25 demographic while successfully introducing the new Barry drink to the market. I guided the art direction of the campaign, creating the primary graphics and OOH executions. My organisational skills played a pivotal role in refining the campaign, ultimately winning the client over five competing groups. The campaign was further developed and went live across Australia in OOH and digital formats in December 2023.

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Spotify Master

Aerobiotics